What is Berried In Tas?

Berried In Tas grow some of the country’s finest strawberries and raspberries at a purpose-built farm at Carrick, in Tasmania’s picturesque Meander Valley. With the grand Western Tiers providing a stunning backdrop, Berried in Tas is quickly becoming renowned for the perfect produce it cultivates in a sustainable and environmentally-friendly manner.

Scope

As part of a project I did at my design school Foundry, I approached the managing director of Berried in Tas to do some design work for them. I initially met with the client and discussed any challenges they were currently facing and what goals they wished to achieve. By asking these questions, I was able to learn more about the client and what his intentions were for the future of the farm.

Ultimately, I suggested rebranding their business by creating a new logo, packaging and signage. Further down the track my client decided they needed to improve their website and include the new branding. The issues the farm were facing at the time of our first meeting were: lack of branding and challenges hiring seasonal workers. This was a fantastic experience working with a real client and gave me a great insight as to what is expected when working on a branding and web design project.

Branding

After thorough research into potential target audiences and competitors, I started to brainstorm ideas for the logo. When brainstorming, my process involved executing my ideas digitally. Following from my client’s suggestion to incorporate Tasmania into the logo, the first concept I developed was a strawberry shaped like a map of Tasmania. My second concept was to use the outline of a strawberry and raspberry combined. My third concept was to incorporate an illustration of a plant growing both strawberries and raspberries.
Initial Concept 3
Initial Concept 2
Initial Concept 1
When presenting the first concepts to my client, he explained that he wanted to brand to be perceived as premium quality so I decided to make the logo black as it signifies luxury and sophistication. After presenting my final logo, packaging and signage concepts, my client was happy with the results. The logo is currently being used for staff uniforms such as hoodies and jackets, business cards, social media, email signatures, signage outside the farm and on farm vehicles. In the near future, the logo may be used on packaging in supermarkets once the farm's suppliers authorise them to do so. Below are the final designs:

Web Design

After completing the branding, the client wished to continue shifting the brand towards a more luxurious and premium style so he asked if I could also build a website for the business. My client's wife is a highly talented photographer and I was provided with a large selection of incredible scenic photos of the farm.
When building the website for Berried In Tas, I was fortunate enough to work with Rachel Williams from Millwood Media, who was doing the content writing and promotional video for the farm. I presented my website draft and received some very useful feedback which include changing around the layout and additional content that should be included. The main points Rachel Williams recommended I include on the website are the 'Produce', 'People' and 'Place' of the farm.

View the Berried In Tas Website here