What is Bridport Beach House?

Bridport Beach House is a holiday rental house located in Bridport; a small seaside town on the north-east coast of Tasmania. The house is currently available for people to stay in via the vacation rental company Airbnb.

"With it’s elegant federation architecture, ocean views, expansive garden, renovated interior and a minute’s walk from the beach, Bridport Beach House is a jewel in Bridport’s crown." - Owner

Scope

My client's objective for this project was to increase the number of bookings and increase publicity. To help my client achieve their objectives, I designed a logo, signage and website for them. The website also needed to give customers the opportunity to directly book from a channel manager alternative to Airbnb which will increase revenue for my client.

Branding

When designing the branding, I originally decided to use the outline of the house for the logo as it is a unique structure, therefore easily recognisable.
Initial Concept 1
Initial Concept 2
Initial Concept 1
Initial Concept 2
After looking at the first concepts, my client suggested I make the colour navy and make the logo more about the location as opposed to the house itself. After presenting my new concept, my client was happy with the changes made and the logo is now being used on the Bridport Beach House social media, website and will be displayed on a sign outside the house itself.
Final Products