What is WNSPR Marketing Agency?

For my Advertising and Promotion unit during my Bachelor of Business, I had to assume a fictional role at a marketing agency and work towards running a campaign for the Sandy Bay shopping precinct in Hobart, Tasmania. The assessment came in three parts in which we had to conduct background research, pitch our campaign ideas to a fictional client in the form of a recorded presentation and write a campaign report. WNSPR Marketing Agency is a conceptual agency I made up and designed the logo for.

Scope

The background research I conducted in the first part of the assessment included information on what shops and services were available in the Sandy Bay shopping precinct, who the target market is, what our proposed campaign objectives are and which communication tools we intended to use for the campaign.

During my presentation to the client, I introduced myself and my marketing agency, discussed my findings in the background research and introduced more specific plans for the campaign such as colour choices for the branding, a tagline and explained our justifications.

Presentation Slides for Client Pitch